7 Ways to Market Your Company That Aren’t TikTok, YouTube, or Traditional Advertising
In a small town like Boone, there is no need for a company to spend most of their marketing budget on things like Tiktok, Youtube, or expensive ad campaigns. Believe it or not, the best way to achieve your business goals in a small town isn’t by going viral on the internet. Instead, small town businesses can gain a lot of their success from building a real connection within their community.
Kingdon Marketing helps increase views and conversions on your website with SEO. Check out services and contact us when you’re ready to increase revenue for your small business.
Whether you run a clothes store on King Street or have a coffee shop on Blowing Rock Rd your company does not need to blow their money on certain advertising but rather find strategic strategies that will help locals and tourists find your business.
Down below we have seven creative, simple, and very affordable ways that your business can build their name locally without breaking the bank!
Local SEO (Search Engine Optimization)
SEO plays a crucial role in how your business can get new customers through Google search results and maps when people are nearby looking for what you offer.
Here are some ways to optimize your online traffic:
Integrating Boone-based words throughout your website can help your site rank for real searches. Including phrases like “family-owned business in downtown Boone” can help significantly in online traffic.
Google reviews play a crucial role in online traffic as well, you want to make sure your company has positive reviews from previous customers. This makes new customers trust your company more and see many people have been or bought something and enjoyed it very much.
Backlinks help as well, which is where you try being listed on local blogs, Boone Chamber of Commerce, etc.
2. Google My Business (GMB)
Google My Business is your free online storefront. So when someone searches up your company online it's the thing that pops up on the right side that includes photos, reviews, and your store's hours.
Many soon to be customers rely heavily on it so here are some ways to gain future customers
Make sure to keep your address, phone number, and hours always updated.
Keep it updated with new photos of your company like a new dish made, an event, or even photos of what it looks like during busy hours.
It's also good to tag Boone related keywords before uploading anything because Google will see that.
3. Email Marketing
An important marketing tool that is still very useful today is email marketing. A lot of people tend to never silence their emails, so sending a monthly email to people signed up will always keep your company in the back of their mind.
Here are some things you can include in the emails:
Special discounts for a particular holiday or special event.
Local updates on new events taking place, or new additions being made to your company like food changes, renovations, etc.
Partnership announcements with a local business or a branded company.
4. Facebook and Instagram
Nowadays a lot of marketing is taking place on platforms like Facebook and Instagram for example, where people do reviews or dances to help advertise their company. There are different ways to go about using social media that don't have to include any of that and it's free!
You could use platforms like Instagram, Linkiden, or even Facebook to highlight community involvement that your company is participating in.
You’ll have the ability to showcase how your company is unique in the Boone area compared to others.
Even if you just post a photo of what a busy hour looks like in your company and have things like “ DowntownBoone”, or “ BooneMorningCoffee” in the captions below for example. It can drive local online attention or viewers from elsewhere.
5. Collaborative Work With Other Businesses
Doing a partnership with another local business can do wonders for your company and the business you collaborate with
Let me show you some examples of that:
Lets say Stick Boy for example and a local coffee shop do a collaborative event to raise x amount of money for a fundraiser or give out free pastries and coffee for the people who can’t afford that luxury.
Doing these collaborations can find you new customers from the other business, or even new local customers that may have never heard of your company until that collaboration.
This will build brand trust with your customers/consumers and in the future will open up new doors to connect with new partners.
6. Community Involvement & Events
Getting involved in community events can help build your company's reputation locally. This is very important because customers love companies that they can trust.
Here are some events your company can participate in:
Local 5k race, or a walk-a-thon
Volunteer work at a local shelter or non-profit organization
Your company can also be a part of a charity event to help the local community in need of assistance
It’s very important for companies to showcase their involvement in their community, so that they don’t display that they're just in it for the money but actually care for those around them
7. Content Marketing with a Local Focus
Blog posts like this one your reading is a gold mine for local SEO. So the key is to write about topics that people locally in Boone search for.
Here are some examples of that:
“Best coffee in Boone, NC”
“Most popular place to eat in Boone”
“5 best ways your Boone business can utilize AI”
Every post that you have helps people locally or not find your company's website easier with the help of Google and also helps cast a bigger shadow over any competitors you may have.
Final Thoughts
Whenever it comes to marketing, it doesn’t always require having to spend money on advertising or even chasing a certain trend you see circling throughout the internet. You can focus on SEO, collaborative partnerships, being a part of local events, etc.
These particular strategies will help build strength to your company, reliability with customers, and even bring numerous amounts of new traffic that you would’ve never thought could be!
So next time you're thinking about how to grow your company in Boone or elsewhere just remember you don’t always have to spend money and there are more than one way to achieve your marketing goals.
Curious if we might be a good fit? Book a call with us today to learn more!
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