10 SEO Tools That Can Help Your Small Business Grow
SEO is one of the most effective ways to increase online visibility, drive traffic, and grow your small business. Building an SEO strategy can be overwhelming, especially if you’re juggling multiple responsibilities. The good news is, there are plenty of tools out there designed to simplify the process and help you get real results.
Kingdon Marketing helps increase views and conversions on your website with SEO. Check out services and contact us when you’re ready to increase revenue for your small business.
Here are 10 powerful SEO tools that can help your small business grow by improving your search rankings, understanding your audience, and optimizing your content.
1. Google Search Console
Best for: Monitoring website performance in Google search.
Google Search Console is a free tool that gives insights into how your site performs in search results. You can track keywords, see what pages are indexed, identify crawl errors, and submit sitemaps.
Why it matters: It's essential for understanding how Google views your site and spotting issues early.
2. Ahrefs
Best for: Competitor research and backlink analysis.
Ahrefs is a robust SEO suite that provides detailed insights into your competitors’ strategies. You can discover what keywords they rank for, where their backlinks come from, and how to improve your own content.
Why it matters: Knowing what works for others in your niche helps shape your own strategy.
3. SEMrush
Best for: All-in-one SEO and marketing management.
SEMrush offers keyword research, site audit tools, backlink analysis, and even social media tracking. It’s perfect for businesses that want a comprehensive platform.
Why it matters: It consolidates multiple tools into one easy-to-use dashboard.
4. Yoast SEO (WordPress Plugin)
Best for: On-page SEO optimization for WordPress sites.
Yoast SEO helps you optimize individual posts and pages with focus keywords, readability checks, and meta tag previews—all directly inside WordPress.
Why it matters: It’s beginner-friendly and improves SEO as you write.
5. Moz Pro
Best for: Keyword tracking and page optimization.
Moz Pro includes tools for keyword research, rank tracking, and on-page suggestions. The platform is known for its ease of use and solid customer support.
Why it matters: It’s great for small businesses looking to understand and improve site performance over time.
6. Ubersuggest
Best for: Budget-friendly keyword research.
Created by Neil Patel, Ubersuggest is a premium tool that offers keyword suggestions, content ideas, and basic SEO audits. It's ideal for small budgets.
Why it matters: It gives actionable insights without the hefty price tag.
7. Screaming Frog SEO Spider
Best for: Technical site audits.
This desktop application crawls your website to identify SEO issues such as broken links, duplicate content, and missing meta tags.
Why it matters: Fixing technical issues improves site health and user experience.
8. Google Keyword Planner
Best for: Discovering new keyword opportunities.
Originally created for Google Ads, this tool also helps identify keyword search volume and competition, making it great for building a content strategy.
Why it matters: It’s a reliable source for keyword data straight from Google.
9. AnswerThePublic
Best for: Finding content ideas based on real user queries.
AnswerThePublic visualizes questions people are asking online, based on your keywords. It's perfect for generating blog topics and improving content relevance.
Why it matters: It helps you write content that answers real customer questions.
10. Rank Math
Best for: An alternative to Yoast for WordPress SEO.
Rank Math is a fast-growing WordPress SEO plugin with more advanced features for free compared to its competitors, including schema markup, keyword tracking, and integrations with Google tools.
Why it matters: It gives you more SEO control directly in your WordPress dashboard.
SEO doesn’t have to be intimidating. With the right tools, you can make informed decisions, enhance your visibility, and drive meaningful traffic to your site—all without hiring a full-time SEO expert. Whether you're just starting or looking to scale, these 10 SEO tools can set your small business on the path to growth.
Start small—choose one or two tools, learn how to use them effectively, and expand as your business grows.
Contact Kingdon Marketing for SEO + Email Marketing
We specialize in helping small service-based businesses grow through smart web design, SEO, and digital marketing strategies. Contact us today to learn how we can help your business dominate local search results!
Other articles to Checkout:
