13 Signs Your Website Needs a Redesign (According to a Boone Expert)
If your website hasn’t been touched since the last iPhone update, it’s probably time to show it some love. Your site is often the first impression people have of your business—and if it’s slow, confusing, or stuck in 2015, it’s not doing you any favors. At Kingdon Marketing, we build and rebuild websites that actually work for small businesses in Boone and across the High Country. Let’s break down 13 signs that your website might be due for a glow-up. Spoiler: if you’re already wondering, that might be sign #1.
Kingdon Marketing helps increase views and conversions on your website with SEO. Check out services and contact us when you’re ready to increase revenue for your small business.
1. It Looks Like It Was Made on Dial-Up
You know the look. Giant buttons. Centered text. Maybe even a stock photo of someone shaking hands. If your site feels like a throwback to MySpace days (but without the charm), visitors won’t stick around. A modern site shows that your business is active, relevant, and paying attention.
2. It’s Not Showing Up on Google
If people are Googling your business—or what you do—and you’re buried on page five, your site needs a tune-up. Good SEO (search engine optimization) is built into your website’s bones, and without it, you’re practically invisible.
3. You Don’t Show Up on Maps or Local Searches
Let’s say someone searches “coffee shop Boone NC” or “electrician near me.” If your business isn’t showing up in that map pack at the top of the results, your website and Google Business Profile might need some TLC. Local SEO is our jam. We know the Boone market, and we know how to help you rank.
4. Your Site Isn’t Mobile Friendly
Try pulling up your site on your phone. If you have to pinch, zoom, or swipe sideways just to read a sentence, you’ve lost the game. A mobile-friendly design isn’t a nice-to-have anymore—it’s a must.
5. Your Website Takes Forever to Load
If your homepage loads slower than molasses in January, your visitors are bouncing faster than a rubber ball. Slow sites kill business. We’re talking high bounce rates, lost trust, and missed sales. Speed matters.
6. You Can’t Edit It Yourself
Need to update your hours or add a new service? If you have to email a developer and wait five days just to change a phone number, that’s not okay. Your website should be easy to manage without a PhD in code.
7. You’re Not Getting Any Leads
A good website doesn’t just sit there looking pretty—it works. If you’re not getting new inquiries, calls, or bookings from your site, it’s time to re-evaluate. Your site should be a lead machine, not a digital paperweight.
8. It Doesn’t Match Your Current Brand
Maybe you’ve updated your logo, changed your business name, or added new services. If your website still says “Est. 2009” and features outdated content, it’s probably sending mixed signals.
9. Your Competitors' Sites Look Way Better
We’re not saying it’s a beauty contest...but it kind of is. If your competitors have sharp, fast-loading websites and yours is clunky or outdated, guess who’s winning more customers?
10. You’re Getting a Lot of “Huh?” Questions
Do customers constantly ask you basic stuff like where you're located, what you charge, or how to book? That info should be front and center on your site. If it’s buried—or missing—that’s a big red flag.
11. It Has Broken Links or Pages That Don’t Work
Nothing says “we don’t care” like a 404 error. If parts of your site are broken or outdated, it reflects poorly on your business—even if everything else you do is top-notch.
12. You Don’t Know How People Are Finding You
If you’re not tracking who’s visiting your site, where they’re coming from, or what pages they’re clicking, you’re flying blind. We help small business owners in Boone and beyond set up simple tools to track performance—no tech headaches required.
13. Your Gut Says Something’s Off
Sometimes you just know. You’re proud of your business, but every time you look at your website, you cringe a little. Trust that instinct. Your website should make you feel confident—not apologetic.
Quick Check: Is It Time for a Redesign?
Here’s a fast checklist. If you check more than 3, we should talk.
My website looks outdated or off-brand
It doesn’t show up on Google searches
I can’t easily update it myself
It’s not mobile-friendly
It loads slowly
I’m not getting any leads or calls
My Google Business Profile is a mess
My competitors’ sites look way better
Let’s Fix That Website
Kingdon Marketing builds clean, easy-to-use, SEO-smart websites for businesses right here in Boone and the surrounding areas. From Blowing Rock to Banner Elk, we keep it simple, honest, and local. No confusing contracts. No tech jargon. Just solid websites that bring you customers.
When it comes to online growth, your website should be your strongest employee—not your biggest mystery.
Let’s make it work for you.
Want to chat? Reach out to Kingdon Marketing—your Boone web design and SEO crew that actually cares.
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