9 Website Optimization Hacks Every Boone Business Should Try
Want more customers walking through your doors or calling you up from your contact page? Let’s be real—your website can either be your best salesperson or your most expensive business card. But good news: a few small changes can go a long way when it comes to turning clicks into customers.
Below are nine website optimization hacks we recommend to just about every local business we work with in Boone, NC. Tried, tested, and local-SEO approved.
Kingdon Marketing helps increase views and conversions on your website with SEO. Check out services and contact us when you’re ready to increase revenue for your small business.
1. Add Your Full Address to the Footer
This one’s easy and powerful. Google loves consistency. By adding your complete NAP (Name, Address, Phone Number) to the footer of every page—exactly as it appears on your Google Business Profile, you increase your chances of showing up in “near me” searches. Plus, customers won’t have to hunt for your info.
2. Page Speed = More Customers
Ever clicked on a slow website and immediately bounced? So will your customers. Use tools like Google PageSpeed Insights or GTmetrix to test your load time. Aim for under 3 seconds. Then shrink image sizes, ditch bulky animations, and host videos offsite (hello, YouTube or Vimeo).
3. Mobile-Friendly Is Non-Negotiable
In Boone, tourists and locals alike are browsing on the go. That means your website has to look great on phones. If your buttons are hard to click or text is squished, people will bounce. Use a responsive layout and test on both iPhone and Android devices.
4. Use Local Keywords (But Naturally)
Want to rank in Boone, NC for your services? Then your pages need to include phrases people are searching for. Sprinkle in terms like:
Boone NC web design
Digital marketing Boone NC
Best coffee shop in Boone
Hair salon near App State
Don’t stuff them like a Thanksgiving turkey—make sure they still sound like something a human would actually say.
5. Optimize Your Google Business Profile
Okay, technically not on your website—but it’s one of the biggest drivers of clicks to your site. Fill out every field. Add photos. Respond to reviews. Link directly to your service pages. (Need help? We do that.)
6. Create a Clear Call-to-Action (CTA)
“Call Now,” “Book an Appointment,” “Get a Quote,” “Order Online.” Every page should have one clear action for your customer to take next. And it should be obvious. Don’t make them guess what to do. People don’t like guessing.
7. Start Blogging for Local SEO
Blogging helps search engines understand what your business is all about—and gives you more chances to show up in results. Write posts about local events, tips related to your industry, or how-to guides. Here are a few post ideas to get you rolling:
"5 Things to Know Before Hiring a Plumber in Boone"
"Best Places to Propose in Blowing Rock"
"What to Ask Your Web Designer (Before You Hire Them!)"
8. Add Schema Markup (Yes, It’s Worth It)
Schema is a bit of code that helps Google understand your business info. It can boost your rankings and add cool stuff to your search listing like star ratings, business hours, and location maps. Local schema is especially important if you're targeting High Country customers.
Don’t worry—it’s not as scary as it sounds. And yep, we can help with this too.
9. Use Heatmaps to See What’s Working
Want to know where your website visitors are clicking, scrolling, or dropping off? Tools like Hotjar or Microsoft Clarity give you a bird’s-eye view of user behavior. You might be surprised what people ignore (like that fancy slideshow you paid big bucks for).
Use that data to move important buttons, simplify your layout, or reword sections people aren’t engaging with.
Bonus Hack: Partner with a Local Expert Who Gets It
There’s no shortage of marketing agencies out there—but few know Boone like we do. At Kingdon Marketing, we build websites that work. Not just pretty sites, but high-performing ones that drive real calls, bookings, and store visits for small businesses in Boone, Blowing Rock, Banner Elk, and West Jefferson.
So if you’re tired of guessing what’s working, let’s talk. We’ll make your website work harder—so you don’t have to.
Quick Recap: 9 Hacks to Try on Your Website
Here’s the list, just in case you want to copy/paste it for your to-do list later:
Add your business address to every page
Speed up your load time
Make it mobile-friendly
Use relevant local keywords
Optimize your Google Business Profile
Add clear CTAs
Blog consistently with local content
Add local schema markup
Use heatmaps to track user behavior
Ready to get more out of your website?
Shoot us a message, or check out our Boone Web Design and Local SEO services to see how we can help.
Let’s grow something real—together.
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